Introduction
This Privacy Policy explains how Superkeys collects, uses, stores, shares, and protects personal information when you access or use the Superkeys platform, website, applications, services, communications, and related features.
Superkeys is committed to protecting user privacy and maintaining transparent information practices across the platform.
By accessing or using the platform, you acknowledge that your information may be processed in accordance with this Privacy Policy.
1. About Superkeys
Superkeys is a luxury mobility and booking platform that connects users with selected rental partners, fleet providers, chauffeur services, and related automotive experiences.
Depending on the booking, service, location, or transaction structure, Superkeys may act as:
- a marketplace platform;
- a technology provider;
- a booking intermediary;
- a communications facilitator;
- a verification coordination platform; and/or
- a payment and transaction support provider.
Superkeys does not own or operate all vehicles listed on the platform unless explicitly stated.
2. Scope of this Privacy Policy
This Privacy Policy applies to:
- the Superkeys website;
- mobile applications;
- booking requests;
- account registration and verification;
- customer support interactions;
- marketing communications;
- business communications;
- partner onboarding;
- referral and promotional programs;
- cookies and analytics technologies;
- communications through email, messaging applications, telephone, and social media channels;
- interactions with rental partners through the platform; and
- any related services operated by or on behalf of Superkeys.
This Privacy Policy does not apply to third-party websites, services, or platforms that may be linked through the platform.
3. Information We Collect
We may collect personal information directly from you, automatically through your use of the platform, from rental partners, from verification providers, from payment providers, and from other third parties permitted by applicable law.
3.1 Information you provide directly
Information you provide may include:
- full name;
- email address;
- telephone number;
- country of residence;
- billing information;
- payment-related information;
- account credentials;
- booking preferences;
- communication preferences;
- uploaded documents;
- driver’s license information;
- identification documents;
- proof of address documents;
- age verification information;
- chauffeur preferences;
- travel-related information;
- insurance-related information;
- emergency contact details;
- customer support communications;
- reviews, feedback, and survey responses;
- business and company details;
- social media information where voluntarily provided;
- promotional participation information; and
- any other information submitted through the platform.
3.2 Information collected automatically
When you access or use the platform, we may automatically collect:
- IP address;
- browser type and version;
- device identifiers;
- operating system information;
- referral URLs;
- usage activity;
- website navigation information;
- page interaction data;
- clickstream information;
- session information;
- geographic location information;
- language preferences;
- cookies and similar technology data;
- performance and diagnostic information; and
- fraud prevention and security signals.
3.3 Information from third parties
We may receive information from:
- rental and fleet partners;
- payment processors;
- verification providers;
- fraud prevention providers;
- analytics providers;
- advertising and attribution providers;
- customer support providers;
- communication providers;
- insurance-related providers;
- publicly available sources;
- social media platforms;
- marketing and referral partners; and
- other service providers supporting the platform.
4. How We Use Information
We use personal information for purposes including:
- providing and operating the platform;
- processing booking requests;
- facilitating communications between users and rental partners;
- identity verification and fraud prevention;
- confirming eligibility requirements;
- customer authentication;
- account management;
- payment processing and transaction support;
- responding to customer support requests;
- improving platform functionality and performance;
- personalization and user experience optimization;
- security monitoring and incident prevention;
- enforcing platform policies and legal agreements;
- complying with legal and regulatory obligations;
- internal business operations;
- analytics and performance measurement;
- marketing and promotional communications;
- measuring advertising effectiveness;
- detecting suspicious activity;
- resolving disputes and investigations;
- maintaining platform integrity;
- business development and operational planning; and
- other lawful business purposes.
5. Booking Requests and Rental Partners
When you submit a booking request through the platform, relevant information may be shared with selected rental partners, fleet providers, chauffeur providers, insurance-related parties, verification providers, or other service providers involved in facilitating the requested booking or related services.
Information shared may include:
- identity information;
- booking details;
- contact information;
- eligibility and verification information;
- pickup and drop-off details;
- communication records;
- payment confirmation information; and
- other information reasonably necessary to process, support, verify, or manage the requested booking or related services.
Verification and identification information, including driver’s license information, identification documents, proof of address documentation, selfie verification information, and related verification and eligibility records, may be shared with relevant rental partners, fleet providers, insurers, verification providers, or compliance-related service providers where necessary to process bookings, confirm eligibility requirements, support fraud prevention, comply with legal obligations, maintain platform security, or facilitate insurance and risk-related assessments.
Rental partners and third-party service providers may independently process personal information in accordance with their own privacy policies, legal obligations, and operational requirements.
6. Identity Verification and Fraud Prevention
To maintain platform security and reduce fraud risks, we may use identity verification, fraud prevention, screening, and compliance technologies.
Verification activities may include:
- document verification;
- driver eligibility verification;
- age verification;
- selfie and liveness verification;
- fraud and risk screening;
- sanctions and compliance checks where applicable;
- payment verification; and
- account integrity monitoring.
Verification services may be provided by selected third-party providers.
Failure to complete verification requirements may limit access to certain platform features, bookings, or services.
7. Payments and Financial Information
Payments processed through the platform may be handled by selected third-party payment providers.
Superkeys generally does not store full payment card information directly on its own servers unless explicitly stated.
We may collect and process:
- transaction identifiers;
- payment status information;
- billing information;
- partial payment method details;
- refund information;
- fraud prevention information; and
- related transaction records.
Payment providers may process personal and financial information in accordance with their own policies and applicable regulations.
8. Communications
We may communicate with users through:
- email;
- telephone;
- SMS;
- WhatsApp;
- in-platform messaging;
- push notifications;
- social media channels; and
- other communication methods.
Communications may relate to:
- booking confirmations;
- booking updates;
- verification requests;
- customer support;
- security alerts;
- service announcements;
- marketing communications;
- platform updates;
- promotional offers; and
- operational notifications.
You may opt out of certain marketing communications at any time.
9. Marketing and Advertising
We may use personal information to:
- personalize marketing communications;
- measure campaign performance;
- understand audience engagement;
- improve promotional activity;
- deliver relevant advertising;
- analyze conversion activity;
- conduct audience analytics; and
- support advertising attribution.
We may work with third-party advertising, analytics, attribution, and social media providers.
Advertising technologies may include cookies, pixels, SDKs, attribution tools, and similar technologies.
10. Cookies and Similar Technologies
Superkeys uses cookies and similar technologies to:
- maintain platform functionality;
- improve performance;
- remember preferences;
- understand usage behavior;
- measure analytics;
- improve security;
- support advertising activity; and
- optimize user experience.
Cookies may include:
- necessary cookies;
- analytics cookies;
- preference cookies;
- performance cookies;
- advertising cookies; and
- attribution technologies.
Additional information about cookies is available in the Cookie Policy.
11. Sharing Information
We may share personal information with:
- rental and fleet partners;
- chauffeur providers;
- payment processors;
- identity verification providers;
- fraud prevention providers;
- cloud hosting providers;
- customer support providers;
- communication providers;
- analytics providers;
- advertising and attribution providers;
- legal and regulatory authorities;
- insurance-related providers;
- professional advisors;
- business partners;
- corporate affiliates; and
- other service providers supporting the platform.
We may also disclose information:
- where required by law;
- to protect rights, safety, or property;
- to investigate fraud or illegal activity;
- in connection with legal proceedings;
- in response to lawful requests from authorities;
- during mergers, acquisitions, investments, restructuring, or business transfers; and
- where otherwise permitted under applicable law.
12. International Data Transfers
Superkeys operates internationally and personal information may be transferred to, stored in, or processed in countries outside your country of residence.
These countries may have data protection laws that differ from those in your jurisdiction.
Where required, we take reasonable measures intended to help protect personal information during international transfers.
13. Data Retention
We retain personal information for as long as reasonably necessary for:
- providing services;
- complying with legal obligations;
- maintaining records;
- resolving disputes;
- enforcing agreements;
- fraud prevention;
- tax and accounting purposes;
- security monitoring; and
- legitimate business purposes.
Retention periods may vary depending on the nature of the information, legal requirements, and operational needs.
14. Security
We implement administrative, technical, and organizational measures intended to help protect personal information against unauthorized access, misuse, disclosure, alteration, or destruction.
Security measures may include:
- encrypted communications;
- access controls;
- account protections;
- infrastructure monitoring;
- fraud detection systems;
- secure hosting environments;
- internal security procedures; and
- restricted data access.
However, no method of transmission, storage, or electronic processing can be guaranteed to be completely secure.
15. Your Privacy Rights
Depending on your location and applicable law, you may have rights relating to your personal information, including the right to:
- access personal information;
- correct inaccurate information;
- request deletion of information;
- restrict certain processing activities;
- object to certain uses of information;
- request data portability;
- withdraw consent where applicable;
- opt out of certain marketing communications; and
- submit privacy-related complaints.
Certain rights may be subject to legal limitations, verification procedures, and applicable regulatory requirements.
16. Account Information and Preferences
Users may update certain account information and communication preferences through their account settings or by contacting customer support.
Users are responsible for ensuring that submitted information remains accurate and up to date.
17. Children’s Privacy
The platform is not intended for individuals below the minimum legal age required to use the platform or enter into rental-related transactions under applicable law.
We do not knowingly collect personal information from children where prohibited by applicable law.
18. Third-Party Links and Services
The platform may contain links to third-party websites, applications, or services.
Superkeys is not responsible for the privacy practices, policies, content, or operations of third-party platforms.
Users should review the privacy policies of third-party services independently.
19. Business Transfers
In connection with a merger, acquisition, financing, investment, restructuring, sale of assets, or similar business transaction, personal information may be transferred or disclosed as part of the transaction process.
20. Platform Integrity and Abuse Prevention
We may use automated systems, monitoring technologies, and internal review procedures to help:
- detect suspicious activity;
- prevent fraud and abuse;
- enforce platform policies;
- identify security threats;
- investigate violations;
- reduce payment risks; and
- maintain platform integrity.
Certain decisions may involve automated analysis of account activity, device signals, booking activity, or verification information.
21. Legal Basis for Processing
Where required under applicable law, we process personal information on one or more lawful bases, including:
- performance of contractual obligations;
- legitimate business interests;
- compliance with legal obligations;
- fraud prevention and security purposes;
- user consent where required; and
- other lawful grounds permitted under applicable law.
22. Regional Privacy Disclosures
Depending on your location, additional privacy rights and disclosures may apply under local laws and regulations.
Users may contact Superkeys regarding jurisdiction-specific privacy requests or questions.
23. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to:
- platform functionality;
- legal and regulatory requirements;
- technology providers;
- operational practices;
- services and features; or
- business operations.
The latest version of this Privacy Policy will always be available on the platform.