What are cookies and what do they do?
Cookies are text files that are placed on websites on the internet. Each cookie includes the name of the website and a unique ID. We use cookies and similar tools on this website.
Cookies track things like how long a visitor spends on our website and what visitors do on our website (which pages they visit and which buttons they click on, for example). Cookies collect this information and share it with us, the website owner.
Cookies help us understand who uses our website and how we can improve it. For instance, we can understand which pages of our website are most popular with certain kinds of visitors. This allows us to understand what visitors like about our website and how we can make it more attractive for other visitors.
How do we use cookies?
Most of the cookies we use on our website are 'persistent' cookies. This means that they remain on your device until you erase them or they expire. The rest of these cookies are 'session' based which are more temporary in duration. This means they will be erased when you close your internet browser.
We have set out the different types of cookies we use below.
Essential cookies
Essential cookies are placed on our website by default. We need necessary cookies to help us to run our website, and to help us detect any problems with it. For example, we use a cookie that tells us how busy the server is based on the number of visitors and that tells us if any users experience problems so that we can resolve the problems as soon as possible.
In addition, we may also use a cookie that tracks your cookie privacy preferences so that we do not place analytics, preferences and / or advertising cookies, which we'll talk about below, if you don't want us to. This particular type of cookie will remain on your device even after you've stopped browsing the website so we can make sure we comply with our legal and regulatory obligations.
We do not need your consent to use essential cookies.
Personalization cookies
We use personalization cookies to remember our users while they are browsing our website, its pages, links and subdomains. For example, we will remember your country and preferred language so that you see content which is relevant to you and in your language.
Performance insights cookies
These cookies help us understand how the platform is used, including visitor activity, navigation patterns, and feature engagement, so we can improve website performance, functionality, and overall user experience.
Advertising and marketing cookies
Advertising and marketing cookies allow us to build a profile about you so we can provide more relevant ads. For example, we may track your browsing activity across different sites to understand your interests. We may share this information with other organisations, such as Meta and Google, for the same purpose.
Third-party cookies and technologies
We may use selected third-party analytics, advertising, attribution, and performance technologies to better understand how visitors interact with the Superkeys platform, improve website functionality, measure marketing effectiveness, and support promotional activity.
Examples of third-party services include:
|
TECHNOLOGY |
PURPOSE |
|---|---|
|
Google Analytics |
Used to understand how visitors interact with the platform, including page visits, navigation patterns, traffic sources, and overall website performance. This helps improve functionality, usability, and user experience. |
|
Google Ads |
Used to measure the effectiveness of advertising campaigns, understand how visitors reach the platform through advertisements, and support relevant marketing activity. |
|
Meta Pixel |
Used to measure advertising performance across Meta platforms, better understand audience engagement, and optimize marketing campaigns and promotional activity. |
|
Reddit Pixel |
Used to measure, optimize, and improve advertising campaigns delivered through Reddit platforms and services. |
|
Microsoft Ads Pixel |
Used to evaluate the effectiveness of campaigns across Microsoft and Bing advertising networks and to improve the relevance of promotional content and advertisements. |
|
AppsFlyer |
Used to support campaign attribution, referral tracking, and analytics relating to marketing activity and user acquisition channels. |
Managing cookie settings
You can update or adjust your cookie preferences at any time through the cookie preferences center or via the cookie banner available on the platform.
Most internet browsers also allow you to manage cookies directly through browser settings, including blocking or deleting certain cookies and website data. Please note that restricting some cookies, particularly essential cookies, may affect the functionality, performance, or availability of certain features on the platform.
Disabling analytics, personalization, or advertising technologies may also reduce the relevance of certain content, recommendations, or promotional experiences.
Certain third-party providers, including analytics and advertising partners, may independently use cookies and similar technologies across external websites and services. Their use of these technologies is governed by their own policies and settings.
Updates to Cookies Policy
We may update this Cookies Policy from time to time to reflect changes to the technologies we use, applicable legal requirements, or updates to the Superkeys platform and services.
The latest version of this Cookies Policy will always be available on our website.